Welcome to the twenty-fourth edition of our quarterly GeoNews which features highlights of our three core activities:

Generally, the highest selling paper product in a museum store is a PostCard. These are versatile items which carry a low price point but have a high education and marketing value. The most popular PostCard shows the front facade of the museum. A "hero" shot is creative at an interesting angle, perhaps featuring some building embellishment or distinctive signage which reminds the museum visitor of the institution.

Many PostCards often end up on fridge doors or scrap books as a memento of a trip's highlights. That is why it is important to ensure that photography is of high quality and on the back, apart from the usual free zones for an address, a message, and postal service encoding area, the best PostCards have an annotated caption. This can tell a story in say 20-30 words about the institution apart from just being a simple caption or tagline. Producing a series of quality PostCards offers the visitor a choice and stimulates sales. Art institutions usually carry the widest range of PostCards which feature images of their extensive collections. Museum stores which offer stamps at cost price (national and international) at their point of sale tend to increase their volume of PostCard sales. This is becoming best practice worldwide.

Museum Imagineers offers full production services for the development of distinctive PostCards and other collateral paper products. For more information go to www.geographicsgroup.com/museum/main or email team@geographicsgroup.com for an obligation free quotation.

Located 30km (20mi.) from the heart of Sydney, Neeta City shopping centre is found at Smart Street, Fairfield. It is a modern shopping centre with high profile retailers and 90 specialty shops. It also has over 1100 car parking spaces and easy access around the precinct. Find out more at www.neetacity.com.au.

GeoGraphics Group was recently commissioned to produce Christmas cards for the 2005 season. Manufactured in Australia from recycled material, part of the production cost of the cards proudly supports the Royal Institute for Deaf and Blind Children.

Rudolph the Red-nosed Reindeer sits at the helm of an extended bicycle with Santa at the rear. Do consider your own corporate cards to wish a Merry Christmas to your corporate clients, family and friends. Personalized greetings may be overprinted inside the cards. Contact GeoGraphics Group on (+61 2) 9568 2444 for further details.

	George Jaksic in front of the Wadsworth Atheneum.

In October 2005 George Jaksic and Eamon Fenwick visited the Wadsworth Atheneum Museum of Art. Founded by Daniel Wadsworth in 1842 in Hartford, Connecticut, the Wadsworth Atheneum is America's oldest, continuously operating art museum.

Among its world-renowned collections are Hudson River School landscapes, Old Master paintings, modernist masterpieces, 19th century French paintings, Meissen and Sèvres porcelains, costumes and textiles, American furniture and decorative arts, and the vanguard of contemporary art.

The museum shop has a broad range of interesting gifts. Contact Stacey Stachow on +1 860 838 4053 for more details.

Museum Imagineers is currently producing a series of 10 spectacular BookMarks featuring major art works and heritage buildings. Included are pictures by Piombo, Caravaggio, Cole and Klimt. These BookMarks tell a story about these significant art works and are a great education and marketing initiatives for the museum. To find out more about the Wadsworth Atheneum Museum of Art, visit www.wadsworthatheneum.org or call +1 860 278 2670.

Honeysett Press designed and produced a new book titled CAREER DOCTOR: So, You want to be a Doctor? in 2004. This new volume (ISBN 0 9756713 0 8) is packed with information for prospective university students wanting to study medicine. Especially of interest within its 96 pages, are details about various specialities which have been written in plain English.

The author, Professor Sydney Nade, is promoting the book via a dedicated website www.careerdoctor.info and it is only available direct from the publisher. A new edition is to be released in the United Kingdom in early 2006 in a convenient and smaller pocket book size.

For more information about how Honeysett Press can assist you with your next publication, contact our team at (+61 2) 9568 2444 for an obligation free quotation.

	The National Underground Railroad Freedom Center in Cincinnati, OH.

Located in Cincinnati, OH, this new social history museum's mission is to reveal stories about freedom's heroes, past and present, challenging and inspiring everyone to take courageous steps for freedom today.

There are magnificent interactive exhibits which reveal human rights and contemporary slavery issues, including storytelling which illuminates freedom struggles worldwide. A major feature is a 19th century slave pen.

While visiting, George Jaksic and Eamon Fenwick were most impressed with poignant short films which are screened daily at the museum. There is an extensive museum gift shop located on the ground level opposite the main riverside entrance which features arts and crafts.

For more information visit www.freedomcenter.org or call +1 513 333 7500.