Welcome to the twenty-second edition of our quarterly GeoNews which features highlights of our three core activities:

The National Trust (NSW) celebrates its Diamond Jubilee this year, 1945 - 2005. It is concerned with all heritage aspects, whether they be environmental, cultural or structural. It is well known for its traditional properties such as Old Government House in Parramatta, Dundullimal in Dubbo and Lindsay in Darling Point, Sydney.

The National Trust doesn't just preserve for posterity, but for the people. For example, one can view Norman Lindsay's artworks in the very studio and garden in which they were created at the Blue Mountains.

Richard Wesley, National Trust (NSW) Director of Properties and Museums recently invited George Jaksic to present a seminar focused on marketing and product development for major property managers. Various initiatives were outlined to enhance the value of museum stores and specific marketing principles to increase visitation and the bottom line.

George's extensive publishing experience and networking at the Museum Store Association in the USA and Museum Expressions in Paris, France helped demonstrate current trends and best practice within the heritage industry. For further information about the National Trust (NSW), visit www.nsw.nationaltrust.org.au

George Jaksic at MSA Milwaukee, 2005.

The Museum Store Association (MSA) held its 50th annual national meeting and expo from 30 April to 3 May in Milwaukee, Wisconsin in the USA.

George Jaksic attended for the twelfth consecutive year, representing Mary MacKillop Place Museum, North Sydney, Australia and product development company Museum Imagineers.

MSA offered a variety of professional development lectures, as well as Members' Mart and the Expo where hundreds of vendors displayed their unique, quality products.

Of particular interest was a keynote speech by Amanda Gore, a popular Australian speaker who literally brought the house down delivering the Opening General Session: Heart of Gold Leadership.

Learn more about Amanda at www.amandagore.com - she's a wild child with lots of inspiration and motivation for museum store professionals!

	George Jaksic visiting Andrew Andoniadis at AAM Indianapolis, 2005.

The American Association of Museums is a peak industry body in the USA focusing on all aspects of museum business. George Jaksic attended several professional development lectures at the AAM 100th EXPO in Indianapolis, Indiana, USA from 3 - 5 May 2005. As a first time attendee, it was an overwhelming educational experience!

Attendance was huge. Some 4400 museum professionals were at AAM as well as over 500 vendors at the AAM Expo. This year's theme was: A Defining Moment - Museums at the Crossroads.

Find out more about AAM at www.aam-us.org and the vast resources of this prestigious organization.

Real Estate agent Irene Bulmer has been a local identity in the real estate world in inner suburban Sydney for over two decades. She recently opened a new office in Newtown, offering customers the benefit of years of experience.

As principal of Irene Bulmer Real Estate, she commissioned GeoGraphics Group to create distinctive branding for her business. A red rose was chosen as part of her logo/type to add a feminine touch to her corporate identity. Irene may be contacted on 0414 278 767 or mail@irenebulmer.com.au for further details.

You too can benefit from a corporate identity makeover! Call GeoGraphics Group now on (+61 2) 9568 2444 or eMail team@geographicsgroup.com for an obligation free quotation.

The global reach of the internet has revolutionized how businesses communicate with their customers. GeoGraphics Group has done this successfully with GeoNews for over five years. We now offer this cutting-edge service to museum store professionals worldwide.

Easy-to-read eNewsletters allow museum stores to communicate their mission and news to customers in a comprehensive format that is opt-in for customer subscription.

GeoGraphics Group can design and maintain eNewsletters and also assist in developing a subscriber eMail database whilst ensuring customer privacy.

For comprehensive details, click here. Eamon Fenwick, eBusiness Manager, may be contacted at eamon@geographicsgroup.com for further information.

	Barbara Hooper and George Jaksic at the Oceans Gift Shop at BUEI.

Located at Pembroke, the Bermuda Underwater Exploration Institute (BUEI) mission is "to advance the understanding, appreciation and knowledge of the ocean so that we may encourage the protection and preservation of the marine environment."

BUEI achieves this through its numerous interactive displays and collections, covering shipwrecks, bioluminescence, treasure and comprehensive educational programs.

The Institute has 5000 unique shells covering 1000 species from Bermuda and around the world in The Lightbourn Shell Collection which is named after Jack Lightbourn, a Bermuda local with a lifelong hobby of shell collecting.

BUEI also features the Oceans Gift Shop, which sells educational products and souvenirs related to BUEI's mission and the Bermudian marine environment.

Learn more at www.buei.org or call +1 (441) 292 7219.