Welcome to the nineteenth edition of our quarterly GeoNews which features highlights of our three core activities:

Ricci Hair & Beauty is a long established business in Norton Street, Leichhardt, an inner western suburb of Sydney, also known as "Little Italy". Proprietor Robert Ricci and his team provide hairdressing services for locals and visitors who travel far and wide to be "snipped". Their telephone number is (+61 2) 9569 4245. Did you know that Ludwig Leichhardt was a famous German explorer who came to Australia in 1842 to study the diverse geology and wildlife of our unique continent?

GeoGraphics Group has produced collateral stationery items for Ricci's for many years, including their distinctive business cards which feature their corporate branding in rusty orange and dark green, printed on a classic speckled cover stock made of recycled paper fibre. You too can benefit by having distinctive stationery with your branding by contacting us at (+61 2) 9568 2444.

Museum Imagineers has developed many innovative products over the years, including interesting items for Mary MacKillop Place Museum in North Sydney, Australia.

By creating products in line with a museum's visitor market and value adding for both the museum and the customer, Museum Imagineers is able to create unique products that meet and in fact exceed expectations.

We accepted a challenge in featuring an image of the front building perspective of Mary MacKillop Place Memorial Chapel as a collectable Tea Towel for sale in the museum store. It is made from high quality cotton with a stitched hem and measures 30in. x 20in. (750mm x 500mm).

The most interesting and cost efficient Tea Towels are screen printed, utilising line artwork in a single strong colour, best suited for an image such as a pen and ink illustration. We overcame technical and photographic obstacles such as the Chapel's facade being too close to a high front fence and also being obscured by leafy branches of nearby trees with the use of artistic licence.

Our colleague Ian Marr, a renowned pen and ink artist, captured the intricate features of the building's masonry and elements such as the statue and roof embellishments, distorting the perspective from ground level looking upwards.

To add to marketing value, we included a Mary MacKillop Place brochure with the Tea Towel in a clear wrapper. It has become a popular souvenir item and is selling well.

Drawing upon his vast experience within medicine, Professor Sydney Nade is the author of a new book "CAREER DOCTOR: SO, YOU WANT TO BE A DOCTOR?". GeoGraphics Group and Honeysett Press designed and produced this new volume (ISBN 0 9756713 0 8) which presents within its 96 pages, facts about medicine and its varied specialities in plain English, for students wanting to study medicine at university.

In order to promote the book, we have also created a dedicated website www.careerdoctor.info which features publication details, an author's biography and an order form. This book is only available from the publisher.

Supplementary marketing materials produced by GeoGraphics Group include bookmarks, a brochure and a direct market letter to Australian secondary schools.

A major article about the book Career Doctor was featured in the Health Careers section of the The Sydney Morning Herald on 28 October 2004. For more information about this book, click onto http://www.smh.com.au/articles/2004/10/28/1098667873870.html to access the full story.

The Museum Store Association, Western Chapter, met in Santa Fe, New Mexico, on October 22-24 2004. Hosted by the Museum of New Mexico, other participating museums included the Georgia O'Keeffe Museum, the Museum of Indian Arts and Culture, the Wheelwright Museum of the American Indian and the Museum of Spanish Colonial Art. An occasion to see old friends, meet new ones and discuss important issues in our museum world today, the meeting attracted over fifty attendees.

Chapter President, Carol Norcross, of the Los Angeles County Museum of Art and her team ensured that it was a great success. A quarter of the attendees were from new member states which merged with the MSA Western Chapter earlier this year.

Professional development sessions included for-profit stores in a non-profit environment, moderated by Martin Kim, manager of the University of Arizona Museum Store.

Other sessions included eCommerce: which products are flying and which are just sitting there?; the Chapter's Annual Business Meeting; the relationship between the museum store and its institution; and a case study of artists and entrepreneurs in New Mexico.

Click onto www.museumdistrict.com to find out more about the Museum Store Association and the benefits of membership.

For over a decade, Museum Imagineers has completed many projects involving the production of high quality BookMarks for museums in Australia, the United States and Bermuda. These products feature a hero image on the front and tell a story about that image on the back.

Essential elements include the institution's logo, intellectual property details, barcode, SKU number and proceeds statement, all within a very focussed and visually stimulating product. Click onto http://www.geographicsgroup.com/museum/faqbm.html to find out more.

Creating multiple designs for a range of BookMarks is a collaborative process between our team and curatorial, museum store and administrative staff. The possibilities for images are endless. Often just a detail instead of an entire representation of an artefact, heritage building or historic photograph can be most effective.

For an obligation free consultation contact our Museum Imagineers team at team@geographicsgroup.com or call (+61 2) 9568 2444. Seeing is believing!